In what can only be termed a ‘sorrynotsorry’ way, apologies for not getting around to this yesterday! Second day and I’m already flagging …!
So. Day Two.
Audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say.
I have various different ways listed on my blog that people can read my content. I publicise to Tumblr, Facebook, Google+ and Twitter. I also have links on my blog asking people to follow me directly on WP, by email, on Instagram and via Twitter. I don’t provide a direct link to my Facebook page.
Today’s brand update was actually adding the Twitter feed directly onto my homepage. I don’t Tweet a lot at present, and its mainly activity on Soundcloud and here on WP that goes on there at the moment, but hopefully once I get a bit more proficient then this will grow.
Perhaps I should also think about getting a ‘professional’ Twitter account? If my blog was only about my writing, or only about genealogy or gardening then this would make sense. However, my blog here is an amalgam, and I’m not sure how having a separate account would play out.
I would also – at some point – quite like a custom theme, complete with custom domain with associated custom email address. However, financially that isn’t a priority at the moment!
I don’t know why, but I feel that this one is a bit of a fail.